Our reliance on technology and the growth of the social web brings with it its own unique set of concerns. Security is at the forefront of everything you do online, whether you realize it or not. Go ahead: “meh” security all you want. Just know that every time you login to Google; every time you hop on Facebook; and every time you make a purchase online, security plays an important role in how your data is handled, and who has access to it.
If your website collects information from your visitors, security has to be paramount to the operation of your website. All it takes is one breach to receive all the bad press in the world. Look what just happened to Target. Look at the vulnerability discovered in SnapChat. These our prefect examples of how security guffaws damage trust with consumers and weaken the appeal of your product.